HOW YOUR INFORMATION MAY BE USED

We may use information we collect to:

• Create anonymised and/or aggregated data for use in research, including published research papers, to support and inform marketing or advertising claims, inform decisions on content catalogue and product feature development, content recommendations, and personalised insights.

• Respond to requests and/or queries, including customer support queries,

• Fulfil orders, process payments, and provide order-related updates,

• Send requested marketing communications via email, SMS, or direct messages,

• Advertise our products or the products of third parties that we believe may be of interest,

• Create segments of users with similar features for ad targeting or seeding lookalike audiences,

• Operate, measure, and audit online advertisements,

• Build user profiles to assist us in understanding your interests, create marketing or advertising segments, and predict likely sales, marketing, or advertising outcomes,

• Train AI or machine learning models that analyze or predict sales, marketing, or advertising outcomes,

• Personalize and improve our products, and services,

• Operate and administer our products and services, including providing content, troubleshooting, data analysis, testing, research, statistics, and other internal operations,

• Manage your access to our products and services, including notifying you of changes to our products and services,

• Analyze usage of our products and services,

• Secure our products and services and prevent fraud or other illegal activities,

• Resolve disputes and/or enforce our agreements,

• Comply with legal and regulatory obligations.

HOW YOUR INFORMATION MAY BE SHARED

• In compliance with applicable laws, we may share information about you with third parties to facilitate the uses described above, including:

• Our affiliates and joint venture partners that we have now or may have in the future,

• Our business partners, suppliers, agents, and sub-contractors who provide services on our behalf,

• Relevant UMG artists and/or their representatives,

• Advertisers, advertising networks and social networks,

• As part of an actual or potential corporate sale, merger, or acquisition, or other transfer of all or part of UMG,

• Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, to protect our rights or the rights of third parties, or to protect the safety or security of any person or entity, or

• With your consent or as otherwise disclosed at the time of data collection or sharing.

STORAGE AND RETENTION OF INFORMATION

We will retain the information we collect in accordance with applicable laws and as reasonably necessary for our processing purposes set out under this privacy policy, including resolution of disputes, enforcement of agreements, securing our products and services, and to comply with our legal obligations. When personal data is no longer necessary for our purposes we will delete or deidentify the data.

We will also take steps to ensure that the information we collect is treated securely and in accordance with this Privacy Policy. We have put in place technical and organisational procedures designed to safeguard the information we collect.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect the information we collect, we cannot guarantee its security.

CHILDREN

Our products and services are not directed toward children (as defined by local law) nor does UMG knowingly collect information from children (as defined by local law) without parental consent except where in compliance with applicable laws. 

YOUR RIGHTS

You may have certain rights regarding our processing of personal data about you. These rights may include access to, rectification, erasure, and/or portability of your personal data. You can exercise these rights by contacting us as described in the “Contact” section. We may take steps to verify your identity before completing your request. Our verification measures vary based on the risk to the individual and may involve confirming access to the relevant email account, providing a government-issued ID or other identification documents, or providing other account details or information that indicates a valid request.

You may also be entitled, in accordance with applicable law, to lodge a complaint with a supervisory authority if you consider that our processing of your personal data infringes applicable law.

Specific information regarding rights related to data processing of European data and personal data about residents of California, Colorado, Virginia, Connecticut, and Utah can be found on our US State and European Rights page.

CHANGES TO OUR PRIVACY POLICY

Any material changes we may make to our privacy policy in the future will be posted here. Please check back frequently to see any updates or changes to our privacy policy.